Sapiens

Homo stultus der

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Multimedia

Interaktive Videoinstallations

Interactive Videoinstallations are cutting edge and bring across added value to brand-, and sponsorship communication.
A sponsor logo is displayed behind a projected liquid, that perishes, when a visitor wipes with his hands in the air above the screen.

Ideal for lounges, bars and as a show element.

It can be combined with serveral different technologies and is applied on walls, screens or transparent projection media.

This installation is highly flexible and can be adjusted to the special requirements of any brand. The liquid can be modified in colour and behaviour.
Also serveral brands can be presented vía this display: Logo colour and liquid behaviour then will change in predefined manner.
Example Merzedes

Waterscreen Projections: Video und Laser

To enhance show experiences, projected dancers, that seemingly interact with the real live dancers do a great job.

Projections on water or transparent canvas surely surprise the visitor and make surreal actions like levitation, becomeing invisible, transformation into new objects and many more possible.
Especially for opening shows this installation in combination with laser has a strong impact on visitors and emphasises the emotional brand building, as it can be seen in this video we did for Adlers Brand Design Relaunch.

Arcitectural Screening

Videopanorama
Places can communicate; actualy they always do: be it the white wall or the colourful screening applied on it.
The aesthetic value added by these projections can be seen in direct relation to a brand and be adjusted to the its communicative needs.

Screenings on buildings bring added value for the event, taken out within them.
Individual characteristics of the building are taken into acount for the installation.
In this way a building becomes a tool of communication.


Holograms

Such holograms as shown in this fashion show by Diesel are done with two V Screens on both sides of the catwalk.
It definitely brings a new dimension into the process of presenting fashion.

Eventfotografy in a lively, new way!
After the shot, fotos instantly appear on a big screen and are shown in a 3D world.
All important aspects of the event can in this way be presented to a greater amount of visitors.
The 3D world in which the pictures apear can itself be branded.

Photo Presenter from Jens Heinen on Vimeo.

Multimedia Productstaging

To focus attention for a certain product, projections do a great job; not only do they communicate the information a brand stands for but also bring across emotional values.
The product is given a dynamic appearence, ideal in emotional branding processes.


Lightwriting
To play with light, these days has become a new way of art. In this installation, light is applied onto a dancer. The virtual spraycan brings colour into the emotional preception of a product, a brand or a person.

Interactive Visual Show Performance from Jens Heinen on Vimeo.

Lichtshows
In this show, you see lightartists using the latest techniques of making light visible in a constant stream of information. Just as Mtv ist displayed here in the beginning of the film, any other brand can be presented in a young and fashionate manner by this medium.

Visual Performance - Lichtfaktor vs Optix from Jens Heinen on Vimeo.


Interactive Screen

The interactive screen as shown in the very beginning of this film displays the viewer like in a mirror, but is the reflection augmented. Liquids, dust, particles, distorsions -the augmented mirror surely makes the visitor curiose.

4D to 2D Projector from Jens Heinen on Vimeo.

Cool Liquid realtime FX from Jens Heinen on Vimeo.

Self enrolling Videopaintings

The Beauty of Perlin Lines in HD from Jens Heinen on Vimeo.

Augmented

Schon zu Beginn des Jahres machte sich deutlich bemerkbar, dass virtual Reality Devices den Markt mit einer einfach zu installierenden Software erobern.
Traumhafte Welten und erdachte Realitäten nehmen sinnliche Gestalt an und es entsteht der Eindruck, dass die Erde nur so darauf wartet, durch eine weitere Realität erweitert zu werden.
Während man heute die Nutzung des Internets als Internetsurfing bezeichnet, könnte fortan der Begriff der Inter Nautic verwendet werden, zumal vernetzte virtuelle Realitäten ein Meer aus Informationen als Erfahrungen vermitteln.

www.top10deutschland.de

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A

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Levis_Flagshipstore_Opening

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The

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Praktikum

Für den Ausbau unserer Kreativteams suchen wir ab sofort Praktikanten in den Bereichen 3d, Film, Redaktion, Moderation.
Es erwarten Dich spannende Projekte, die Du zu großem Teil in eigener Regie realisierst. Vom Podcast bis zum Imagefilm - von der Logoanimation bis zum Cartoon - bei Lightcraft Design (www.lightcraft-design.com; www.location-design.com) in der Lichtstraße gibt es viel zu tun und wir freuen uns auf kreative Menschen, die ihre Liebe zum Kreieren ausleben.
Konkret suchen wir:

Illustratoren
3d Animatoren
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Redakteure

Bewerbungen bitte aussagekräftig in digitaler Form z.H.

Dipl. Des. Silvan Catterfeld
info@location-design.com
Tel: 0221 5029757

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Stopmotion

“…the limitlessnes of posibilities is endless…”

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Blumengold

This Trailer was made for Blumengold in Collogne. Please check out www.blumengold.de
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www.lightcraft-design.com

Do check out our new corporatepage! There is a lot to find. We hope to serve you with our inspiration, visions and craftsmanship as well as with our constant desire to create communication products for our clients that meet both - marketing strategic and artistic goals.

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